Nike Run Club — CODY JAMES DUMMER

NIKE RUN CLUB

In 2015, I helped the team at Nike redefine what Nike Running is.

I was a key member of a tiger team that worked on the directional shift, tone of voice, and launch of the NRC.

Besides helping the team at Nike launch the rebrand of the Running Department, I directed and led the creative and content production for Nike Running's Instagram, Twitter, and Facebook for the SP15 / FA15 social calendar — one of its most successful seasons to date.

So, If you started following Nike Running a few million followers ago, and noticed the way the narratives are still structured to this day, it's my fault.

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Hamberders

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