Burger King // Ring King

Burger King is no stranger to hijacking new media in game-changing ways that shift the industry’s perspective on how a device can be used for marketing purposes.

So after noticing an influx in people sharing the random and bizarre content their doorbell cameras were capturing, we decided the most shareworthy way to announce our new partnership with Uber Eats in was to hijack homeowners’ doorbell cameras in a guerilla way by sending the real King to over 250 unsuspecting homes in Los Angeles

Not only did we bring a whole experience with the King right to peoples’ doorsteps, this activation also delivered on our key delivery message with Uber Eats by giving homeowners once-in-a-lifetime footage they couldn’t help but share to social to spread the word even further.

We then took the real UGC footage, and turned it into a :15 for OLV and TVC, which aired in tandem with the hero TVC spot we shot as well.