Doordash-All-the-ads

Believe it or not, when I first put this idea into the pitch deck, it got hidden. The original name for this Super Bowl idea was called “Ads To Cart”. I understood why it as hidden—It was the dumbest best thing we could ask a client to seriously consider doing. BUT HEY, you don’t come to W+K for a scoop of vanilla, and the brief was to demonstrate how Doordash can Doordash almost anything—so why not doordash all the ads???

The idea was a little crazy on its own, so it was adopted as a mechanism into a different idea. The clients thankfully just wanted the crazy part.

So we created a spot and nailed an insane social concept that was all parts planned + reactive + live…not to mention doing all this while figuring out how to partner with 76 brands.

This thing almost died a million times. Still don’t know how tf we actually somehow really kind of basically totally did this.

It was Super Bowl history after we did.