Doordash-All-the-ads
This concept started out as a hidden slide I threw into the pitch deck called “Ads To Cart”. It was the dumbest thing we could ask a client to actually consider doing.
But hey, you don’t come to W+K for just a scoop of vanilla. The idea was a little crazy on its own so it was adopted as a mechanism into a few other great ideas—
But, the clients just wanted the crazy part.
So a team was assembled to evolve the OG idea, create a spot, nail a social concept to build excitement, along with figuring out how to partner with 76 brands.
It was Super Bowl history after that.
Awards
We were fortunate enough as a team to win many wards for this idea. Here’s a few of the standouts including two “Best of Show” awards at One Show, two Webbys, and a handful of Cannes Lions—Including the Dan Wieden Tianium Grand Prix.
This was the first time that W+K has won this award.