BURGER KING // STEVENAGE CHALLENGE

What do the best fútbol players in the world have in common with a team at the bottom of England’s fourth division? Burger King.

Although recognizing our logo would be in the game was a good start, lots of brands were already in the game…

So knowing how gamers love to share and create content, I put together a social idea that would slide tackle its way into the gaming subculture. We then assembled the team and put together a powerful social playbook built around challenging FIFA lovers to put their favorite star players on Stevenage, and complete a variety of social challenges to make one of the worst teams in real life the best online.

If they shared their footage on social, they would score free BK menu items, Stevenage Swag, and potentially a cash prize.

CREATIVES: Cody Dummer, Enrique Camacho, Vanessa De Beaumont

AGENCIES: MullenLowe US + DAVID Miami