NIKE // NEVER NOT

Nike's first-ever snowboarding film. Never Not is an award-winning, two-part snowboarding film featuring an action movie (Part I), and a documentary styled narrative (Part II). The concept of the story delves into the work that goes into the ride away from the glitz and glam. It can be brutal, destructive, career-ending, game changing and absolutely sublime. But the story seems to remain the same from rider to rider—they do it because they love it.

Overall, I was a creative contributor to the story arc of the films, the team portrait shoot for the movie intro (shot by Embry Rucker), and trailer script.

For the art, we had legendary skateboarder Natas Kaupas graffiti it up.