NIKE SB // SKATE FREE
Never has a shoe this flexible and comfortable been built specifically for skateboarding. With Nike Free Running sole technology put into a skate shoe for the first time ever, we knew the buttery flex would allow skaters to take their skating to a level they've been pushing for.
Here's Nike SB Pro Sean Malto's perspective on "Skating Free" with our art direction.
Next, we took over The Berrics in Los Angeles, skinned the walls with our VC and tagline, and locked the SB skate team in for the entire night to test out the Free SBs.We then asked our audience through Instagram to challenge our riders to do tricks they've never seen them do before. Through the activation, and filtering through a few hundred hilarious comments, the Nike SB team featuring Koston, Malto, and the rest of the usual suspects laid it down in this short.
