nike // women’s World Cup

The best soccer—errr futbol event on the planet. This is a personal hot take, but women’s futbol is superior. Sorry gents. Until you stop flopping, I just can’t watch :)

Personal hot takes aside, this was a social campaign I created in lockstep with the Nike squad. On the W+K side, it was just me on the social creative front. From campaign content, to interviewing each Nike athlete for IG and TikTok concepts, to shooting. These social assets were designed to connect with rising players by bringing a rawness to a usually over-polished feed, showing the players real personalities, grit, and preparation.

Everything was captured on my iPhone, an Instax Max, and a Yashica T5.

Total number of assets: 800

Each athlete had their own IG carousel, and “VAR” episode. Here’s a few examples below.