INSTAGRAM // TELL ‘EM WITH NOTES

MISSION: “MAKE IG NOTES’ ‘CODE SPEAK’ A THING IN CULTURE SO PEOPLE KNOW HOW TO USE THEM!”

US: WNBA PLAYERS TALK MAD CRYPTC SHIT ACROSS SOCIAL 24/7 AND THE FINALS ARE COMING UP…

It was the most anticipated WNBA finals in league history, and players were not holding back their subtweets and popcorn-grabbing takes. There was so much smack talk happening amongst the players on social, even Mr. Hot Air himself Charles Barkley would’ve gotten his shit-talking ankles broke.

So we enlisted some of the best talent in the W to sub eachother via notes. No other posts. Just that. We then sat back and watched it turn into one of the main conversations of the playoffs. It became so big, we proposed turning it into digital OOH across the country as different players in our campaign went against each other in the playoffs.