Burger King // Turning Their Tweets Against Them

In 2017, Wendy's, discontinued their beloved spicy nuggets. And no, they weren't trolling (surprising, we know).
For the next six months, Twitter was buzzing with spicy nugget fans begging, bribing, and boisterously crying in emoji speak
@Wendys to bring back their spicy nuggets.

So we took those tweets directed at Wendy's and promoted them on Twitter to launch Burger King's Spicy Nuggets.

 
 

AWARDS

 

2018 Cannes Lions - 7x Shortlists

AICP Next - Winner

D&AD - Graphite Pencil

Effies - Winner: Media Idea Category

Andy's - Gold

Webby - Winner: Real-Time Response

Clios - 2x Bronze: PR, Social Media

DIGIDAY - Best Product Launch

London International Awards - Digital Retail Finalist

Shorty Awards - Bronze: Real-Time Response

Hatch Awards - 2x Gold, Silver

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2020 VMAs