Burger King // 2020 VMAs

The 2020 MTV VMAs presented a host of challenges, but also a swath of swaggy opportunities for us as a brand partner to do something that had never been done before...

So with the challenge accepted, we partnered with Lil Yachty and created the first-ever AR performance during a live broadcast that viewers could watch by simply scanning their screen with their mobile device.

In fact, so many people were scanning the code at once that we broke Viacom's servers.

Woops. 😬😏

🔥*scan the code for yourself to watch the King and Lil Yachty's performance*🔥